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T H E L A T E S T O N I N S T A G R A M
T H E L A T E S T O N I N S T A G R A M
I’m Kendall, a copywriter living in the Minneapolis burbs with my husband Chris and busy toddler Cash. On weekends you’ll find us settling into our new house, biking the city trails or recharging at the lake.
I grew up in southern Minnesota and followed my writing passion to the University of Iowa (#goHawks). I always thought my career might one day send me to Seattle (looking at you, Nordstrom) or San Francisco (Old Navy, Banana Republic, Pottery Barn, etc.), but I love calling the Land of 10,000 Lakes home.
I started my career at Target HQ and promptly fell in love with retail, shopping and the apparel business. With a few stints on Holiday and Dec Home, I spent most of my time on the Young Men’s Apparel team (shoutout D43—IYKYK) where I really enjoyed working with my buyer to test graphic tees and determine the Weekly Ad strategy. After two years, in 2012, I started my first blog to combine my newfound love for retail with my passion for (and education in) writing. Less than a year after my first post, I accepted a position as Associate Copywriter at Lands’ End, writing * riveting * catalog copy about Portuguese flannel sheets and men’s dress pants. I was psyched—and will always have a soft spot for the brand (and the hiring/writing team that gave me that break!).
Over the next 10 years I had the opportunity to work at some amazing global and national brands, including Aveda and EVEREVE, gaining experience in fashion, beauty, and home, and honing my copywriting skills (see some of my work here). I can concept editorial campaigns and catalog stories, negotiate with legal to align on claims-intensive copy, present strategy to CEOs, think up fresh ways to promote the same pair of AGOLDE shorts 87 times in one summer, define a brand voice and create the corresponding style guide, build editorial calendars, name products and makeup shades, and generally craft messages that resonate and convert. Now I’m a Senior Copywriter at LTK where I get to write B2B2C copy on behalf of brands I’ve always dreamed of working for, like Nordstrom, Abercrombie, and Anthropologie—and I love being at the forefront of the influencer marketing industry. In my free time, I still enjoy sharing what I’m shopping and wearing on this blog!
Subscribe to my newsletter to stay updated on what’s new on the blog (sign up at the bottom of this page), and follow along on Instagram and LTK for more daily happenings and daily looks!
If you’re interested in working together, I’m always on the lookout for new writing opportunities and partnerships with my favorite brands. Please feel free to email me at kendall@theaccessorist.com or connect on Linkedin—I look forward to hearing from you!
Style influences: Shea McGee and Lucy’s Whims
Daily uniform: a consistent mix of Beyond Yoga, J.Crew and Clare V.
Bad habit: staying up too late and living on dry shampoo
Dream day: pontooning and cocktailing at the lake
Guilty pleasure: bar pizza (cut in squares!), Bravo TV, online shopping
Podcast rotation: Morning Brew, The Toast
Cure all: long walks, water, club sandwiches, all the candles
Passionate about: personal style, retail, creator commerce
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